What attracts younger audience as traditional attenders and subscribers age?  What programming and promotional approaches lead to expanding subscriptions?  CJI Research provides strategic research services to arts organizations.  Building audience and providing funding for the arts are full-time preoccupations of directors of all arts organizations.  

Harnessing the social sciences to serve the arts is always a challenge.  Whether theater, symphony, or opera, audience research can provide important insights into the perceptions and preferences of subscribers, one-time attenders, younger and older patrons.

• What do you really know about your arts market? 
  
• What would you like to know?

  Arts Organizations